Link Luzern

The Brief: Create an identity for a multi-purpose venue in Lucerne, Switzerland designed by Woods Bagot that would entice people to visit and explore its many facilities and features. (student work)

For this brief I took inspiration from Swiss graphic design and the way Woods Bagot uses meshes and links that wrap around their buildings. I used the keyword connect throughout this identity which resulted in the linked letters as well as overlapping shapes and color overlays. The main brand mark was the product of two lowercase Ls overlapping with each other.

Finalist in AGDA Student Awards 2017